Native Sun Natural Foods Market

Connecting With Customers & The Community

Since opening its doors in 1996, Native Sun has kept its steadfast commitment to supporting a community that demands the most from its food. After nearly two decades of business, Native Sun’s marketing had become a patchwork of dated solutions. As more competitors entered the local market, Native Sun desired an updated brand to create a cohesive experience online and in-store.

“You’re the first company I’ve worked with that totally nailed what I’ve been trying to get across.”
Aaron Gottlieb, owner

Working closely with Native Sun’s in-house marketing department, nGen Works crafted an energetic brand that communicates premium offerings and gold-standard service. The contrasting color combination is playful, yet serious – a welcome departure from the predictable tones used in the industry.

With a thoughtful, flexible design, the brand identity is easily implemented on everything from apparel to signage and delivery vehicles. Environmental graphics, shelf tags and signage mesh with the look and feel of the website. The rebrand has helped stores to grow without any external ad buys.