Clothing a Community
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Help a web phenom help others
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Create an identity to rally around
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Work quickly to maximize awareness
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Watch people get involved
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Keep the community informed
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Momentum meets reality
Hiring nGen was exactly what this project needed to hit the ground running.
– Jason Sadler
To meet an ambitious deadline for an energetic entrepreneur, we quickly created a simple website designed to jump-start a movement. We also designed a strong identity that would set 1MillionShirts apart from the client’s well-known existing brand, which had received substantial press in Fast Company, Wired and other media outlets. As awareness of the effort to collect a million t-shirts grew, so did a community, inspired to activism. While external pressures brought the nonprofit’s operations to an early close, the project shows how a simple site can ignite interest and action.
