Zetetic
Zetetic is a small team of developers that specialize in building kick ass apps for the web, iPhone and other mobile platforms. They do all of this with a strong focus on system security, identity and access management as well as practically applied cryptography.
Approach
Zetetic is a serious technology company with a friendly edge and a complex name. When redesigning the logo we set out to help with the pronunciation of the name. We decided on the addition of an accent mark on the first syllable and the use of the upside down “e” to emphasize the “ah” sound. The use of lime green and dark gray colors gives the logo the feeling of high-tech, modern science which is what Zetetic is all about. In addition to turning the “z” into an icon, it also provides the bigger message of “rethinking the box.”
In developing the look for the website we knew they needed a smart-looking, modern presence that didn’t feel overly geeky or hard to work with. The subdued tones and warm colors used in the site design provide an easy feel, while the steely bright blue and pixel artwork displays the tech side of Zetetic. Hits of acid green and bright red speak to the new and forward-thinking aspect of what they do, while the light font-weights and spacing keeps everything feeling easy and accessible. The overall layout reinforces this perception giving clients a comfort level that they’re in good hands.
