Web Directions North Signature Graphic
Web Directions North is a two-day conference featuring renowned, inspiring, expert speakers from across the globe, and the now legendary post conference trip to Whistler. Web Directions speakers are real world experts bringing insights, experience and expertise you’ll go a long way to get anywhere else.
Approach
Dave Shea, the conference organizer, contacted nGen Works about creating a design that could be used on conference bags to make people cherish the item. Without directly using the conference logo or name, we had to create a graphic that would leave a positive memory of the conference and Vancouver.
A totem pole concept was selected as the key theme because of the rich heritage of the Native American tribes in the Vancouver area. Elements of modern day technology were injected into the traditional mythological icons of the thunderbird and bear. Throughout the design tech symbols are hidden, almost creating a fun game of hide-and-seek for the attendee. These include browser logos, mobile device icons and html brackets and css braces. The colors are based on the colors of the original art style.
