River City Church
River City Church believes church should be inviting, powerful, transformational and "religion-free."
Approach
River City Church offered nGen Works an unusual task — create an attention-grabbing web presence for a house of worship that’s more about relevance than religion. Our job was to convey the church’s fun, casual atmosphere in ways that were appealing to twenty-somethings and approachable for non-churchgoers. We used bold imagery and graphics with a DIY/hand-done feel that speak both to the audience and to the church’s alternative status and straightforward passion. The new identity we created is a modern take on the concentric rings made by a falling drop of water, illustrating the ripple effect of the church’s power to change lives and the community. The project also included distinct branding for each River City Church ministry and rearranging content that lets members easily and quickly get to important information.
