North Florida PRSA
Each year, one of the PRSA Sunshine District’s seven chapters serves as host for an annual conference. The two-day conference offers professional development opportunities, networking, and special activities to help chapter members advance their knowledge in public relations.
Approach
North Florida PRSA wanted to make the annual PRSA conference a fun, casual and educational experience that rivaled the best industry events in the country. The website needed to balance a mix of big city vibe and fun while retaining a sense of intimacy. Bright, vivid colors were used to create the energy and excitement the event promised attendees, while the typeface adds to the hip and modern feel NFPRSA needs to convey. The addition of social networking icons for Twitter and Facebook provide a sense of community and intimacy.
