Brunet-Garcia Christmas Card
Brunet-Garcia is a multicultural agency that knows the key to success has little to do with translating an ad campaign, and everything to do with the nuances of a culture - the generational ties, the food, the music and passions that make a community utterly unique. So when it comes time to throw a holiday party, the invitation had better have more than a date and time on it.
Approach
In order to sell the excitement and energy the party was sure to create, selecting the right music, imagery and message were critical. The story that’s told leaves no doubt that the event will be full of cultural libations and a celebration that makes you dance no matter your age or culture. Transitioning from festive music to hip-hop hints that the party won’t slow down as the evening progresses. To show it’s also a great time to connect with friends, several scenes show identifiable silhouettes of Diane and Jorge, the two principals of Brunet-Garcia. From what we’ve been told, we had a good time and the party was every bit as awesome as the invite.
