Travis Schmeisser Interviewed By UX Booth
The UX Booth is a group that writes about User Experience, and offers free Website Usability Reviews that all designers and developers can benefit from.
They recently interviewed nGen’s Travis Schmeisser about our process. From discovery to information architecture to usability testing they asked about it all.
We do as much research as we can and rely on the client to help define the users who will eventually be using the site. They often know their customer the best, but we can lend another side they haven’t considered most of the time through our experience. The research changes with every site as the audience is always different. The first meeting really sets the tone and goals for what we’ll be looking into and who we’re dealing with.
Let us know what you think about the interview and please share your insights on process and techniques!