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    <title>The nGen Works Blog: Transition Strategy Part 3: Actually It Is Magic</title>
    <link>http://www.ngenworks.com/blog/detail/transition_strategy_part_3_actually_it_is_magic/</link>
    <description></description>
    <dc:language>en-us</dc:language>
    <dc:creator>carl@ngenworks.com</dc:creator>
    <dc:rights>Copyright 2010</dc:rights>
    <dc:date>2010-03-05T22:00:00-05:00</dc:date>
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      <title>Comment by Martin Ringlein</title>
      <link>http://nclud.com</link>
      <description><![CDATA[	<p>{body}</p>]]></description>
      <content:encoded><![CDATA[I missed this one! (too busy thinking about SXSW I suppose). Nice :-). Thanks for the post, well said (as always).]]></content:encoded>
     <dc:date>2010-03-09T10:52:48-05:00</dc:date>
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    <item>
      <title>Comment by Carl Smith</title>
      <link>http://www.ngenworks.com/team/carl</link>
      <description><![CDATA[	<p>{body}</p>]]></description>
      <content:encoded><![CDATA[@JC We are in sync sir. 

@Jason Excellent additions to the list. You have to give things time to survive and you have to keep fighting for them. If anybody should get that it's a guy who makes a living wearing t-shirts. I'd like to have seen that idea survive a focus group.]]></content:encoded>
     <dc:date>2010-03-08T13:05:11-05:00</dc:date>
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    <item>
      <title>Comment by Jason Sadler</title>
      <link>http://iwearyourshirt.com</link>
      <description><![CDATA[	<p>{body}</p>]]></description>
      <content:encoded><![CDATA[I think "Overnight Success" should be added to your bad guy list. Companies tend to think, whether it's marketing, design, an ad, etc, that when they spend the money they will see immediate results and have a swimming pool of money like Scrooge McDuck. I don't know how or where this ideology started, but it sucks and 75% of companies out there are victims of it. 

Another crappy thought process these days is "if you build it, they will come". No, they won't. This is such a common misconception in the online world and I think people are starting to realize that. At least the smart ones are, who don't want to go out of business in six months.

As always, great to see these process posts and I'm on the edge of my seat when you write the one about the power of e-books and flash intros!]]></content:encoded>
     <dc:date>2010-03-06T11:17:40-05:00</dc:date>
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    <item>
      <title>Comment by J Cornelius</title>
      <link>http://jcornelius.com</link>
      <description><![CDATA[	<p>{body}</p>]]></description>
      <content:encoded><![CDATA["...nobody cares about products or services; they care about what those products or services can do for them."

Bingo. It's not about the product, it's about the value. Not about the transaction, but the result. Too many people get lost thinking about what they do and not about how it impacts the customer. 

If you help the customer accomplish their goals, yours will be met in the process.]]></content:encoded>
     <dc:date>2010-03-05T17:28:21-05:00</dc:date>
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