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    <title>The nGen Works Blog: Transition Strategy Part 2: Staying Focused</title>
    <link>http://www.ngenworks.com/blog/detail/transition_strategy_part_2_staying_focused/</link>
    <description>Follow along as nGen Works becomes a better partner to their clients.</description>
    <dc:language>en-us</dc:language>
    <dc:creator>carl@ngenworks.com</dc:creator>
    <dc:rights>Copyright 2010</dc:rights>
    <dc:date>2010-02-26T22:06:00-05:00</dc:date>
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    <item>
      <title>Comment by Carl Smith</title>
      <link>http://www.ngenworks.com/team/carl</link>
      <description><![CDATA[	<p>{body}</p>]]></description>
      <content:encoded><![CDATA[Thanks Dylan. I'm not exactly sure where we're going to end up, but I'm really glad you're enjoying the trip. Unfortunately I think you're right about the difficulties many companies would have in justifying the cost of their services. It's definitely something we need to keep in mind as we move forward.]]></content:encoded>
     <dc:date>2010-03-01T21:08:01-05:00</dc:date>
    </item>

    <item>
      <title>Comment by Dylan Phillips</title>
      <link>http://mykoan.spaces.live.com</link>
      <description><![CDATA[	<p>{body}</p>]]></description>
      <content:encoded><![CDATA[Now this is a damn good post!  I can see the themes coming together.  I really like your themes, "There is not magic" and "Worry about the end users' ROI, not your own". 
 
In my experience, 'Cheaters' aren't interested in having conversations about the Economic Utility of their solution.  In the JetBlue example, I know that their executive team, weighed the cost of the $599 with regard to the value of the PR versus the cost of a marketing campaign with the same reach.  Good ole fashion Economics 101.  We don't see this enough in our industry.  Frankly, I think it's because some of the numbers, don't justify the cost of our services.
 
I see your Transition, as becoming Creators that focus on Utility, and thus you can provide services to clients without relying on Cheating or Magic.]]></content:encoded>
     <dc:date>2010-03-01T11:17:43-05:00</dc:date>
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    <item>
      <title>Comment by Carl Smith</title>
      <link>http://www.ngenworks.com/team/carl</link>
      <description><![CDATA[	<p>{body}</p>]]></description>
      <content:encoded><![CDATA[@Jason Agreed. We need to be focusing on what works and forgetting the channels/tactics discussions. We have a surf client right now that has passionate customers that love to build their own boards. They love sharing this information. We're giving them a place on the site to do this. Is it social? Sure. Good for SEO? Yep. But more than that it's fun and good for the client. We've got to get past the channels and tactics talk and get back to good ideas.

@Michael Personally I hate going online to find answers. I always want to solve whatever the challenge may be on my own. Eventually I'll check a walkthrough though if I'm just stuck. I try to only find what I need and nothing else. Often my wife will check for me so I don't accidently see any other hints.]]></content:encoded>
     <dc:date>2010-02-27T08:25:33-05:00</dc:date>
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    <item>
      <title>Comment by Carl Smith</title>
      <link>http://www.ngenworks.com/team/carl</link>
      <description><![CDATA[	<p>{body}</p>]]></description>
      <content:encoded><![CDATA[↑ ↑ ↓ ↓ ← → ← → B A]]></content:encoded>
     <dc:date>2010-02-27T08:09:57-05:00</dc:date>
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    <item>
      <title>Comment by Michael Kozakewich</title>
      <link>http://icosidodecahedron.com</link>
      <description><![CDATA[	<p>{body}</p>]]></description>
      <content:encoded><![CDATA[The video-game analogy is apt, and I wonder just how much it says about different people.

When playing an RPG, I'll battle the early monsters for hours on end to do things I'm not really supposed to do. (A specific example: summoning eidolons near the beginning of Final Fantasy IX. Man, I feel geeky talking about that.)

We could probably find advice for each of us through that. Like, I should push myself further, instead of doing low-level stuff for a long time.

What gaming habits do you guys have?]]></content:encoded>
     <dc:date>2010-02-27T02:07:30-05:00</dc:date>
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    <item>
      <title>Comment by Jason Sadler</title>
      <link>http://iwearyourshirt.com</link>
      <description><![CDATA[	<p>{body}</p>]]></description>
      <content:encoded><![CDATA[I really like the video game example. It's common place these days that people have ideas or businesses that go 95% but can't go the extra 5% to completion or success. They can't put 6 more hours in at 3am in the morning to finally jump on Bowser's head for the 3rd time to save the princess! Maybe a bad example...? How about 2 extra flaming upper cuts to defeat Bison? No?

I'm all about focus right now. Everyone can talk about social this, platforms that, strategizing there, etc etc. Focusing on what it is you want to do, what you're good at and what you're passionate about is key. Stop trying to grab the low hanging fruit... focus on the fruit that means something.

Keep up the awesome posts and I can't wait to read one dedicated to ROI.

I wanted a couple more cliches, but I was too tired.]]></content:encoded>
     <dc:date>2010-02-26T23:55:46-05:00</dc:date>
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    <item>
      <title>Comment by Carl Smith</title>
      <link>http://www.ngenworks.com/team/carl</link>
      <description><![CDATA[	<p>{body}</p>]]></description>
      <content:encoded><![CDATA[Martin I could not agree more. Talent is critical as is chemistry. I truly believe ideas have the ability to change things. And for me all of that is magic.

What I can't stand is the illusion that there is some secret formula to success on the web surrounding search, social and even mobile.

When you have a team that finds and interprets that great idea and you deliver it to people the way they want it, well that's the promise nGen wants to be able to deliver on.

So glad you're following along. It's gonna be fun.]]></content:encoded>
     <dc:date>2010-02-26T19:24:08-05:00</dc:date>
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    <item>
      <title>Comment by Martin Ringlein</title>
      <link>http://nclud.com</link>
      <description><![CDATA[	<p>{body}</p>]]></description>
      <content:encoded><![CDATA[Another interesting post, loving the ability to follow along. 

My only comment is that I'd like to believe there is indeed magic and that the magic is within the talent ... the talent that is the people and the creatives they produce.

Something amazing happens when you have the right people working together ... I like calling that something "magic".]]></content:encoded>
     <dc:date>2010-02-26T18:19:08-05:00</dc:date>
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