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    <title>The nGen Works Blog: Surviving in a Down Economy, Step Two &#45; Be Flexible</title>
    <link>http://www.ngenworks.com/blog/detail/surviving_in_a_down_economy_step_two_be_flexible/</link>
    <description>nGen Works talks about being flexible to survive in a bad economy.</description>
    <dc:language>en-us</dc:language>
    <dc:creator>carl@ngenworks.com</dc:creator>
    <dc:rights>Copyright 2009</dc:rights>
    <dc:date>2009-01-30T21:23:00-05:00</dc:date>
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      <title>Comment by Travis Schmeisser</title>
      <link>http://ngenworks.com/files/</link>
      <description><![CDATA[	<p>{body}</p>]]></description>
      <content:encoded><![CDATA[Agreed on the SEO bits, Keith. Basically in the past we'd explain the benefits to our work SEO-wise, but then say "we don't do that" without going into it any more. I think part of what we're switching to is more about talking to the existing methods built into our work and selling it more as a service, even though it's already included.

Part of the kicker for SEO is the refining of content, thinking through it properly to be strategic and hitting keywords. That's not always on us, depending on the agreement and especially with a CMS and the keys being in their hands after launch. This means more work for the client and is something they will barely ever actually do.

That's for another blog post we have brewing...]]></content:encoded>
     <dc:date>2009-01-30T17:44:41-05:00</dc:date>
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      <title>Comment by Keith</title>
      <link>http://www.blueflavor.com/</link>
      <description><![CDATA[	<p>{body}</p>]]></description>
      <content:encoded><![CDATA[Good advice here.  I think coming to a compromise on scope via a phased approach is a great way to be flexible.  We've also found that, because we now bill per-project, we can be flexible with fixed bids, meaning if we really want a project and think it's a great fit we can "discount" it slightly to fit within a client's budget yet not compromise on quality.  All my employees are salary so they get paid no matter what, would rather pay them for working. :)

A quick bit about SEO.  I've found (and written about and can argue the point well) that most folks don't need any more SEO expertise that what y'all (or any good design shop) can offer.  It's only if they need that last 20% when it gets dicey and we've found very few who can really say they need that.  Just a thought.

Anyway, loving the series!]]></content:encoded>
     <dc:date>2009-01-30T17:36:08-05:00</dc:date>
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