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    <title>The nGen Works Blog: It&#8217;s a Matter of Trust</title>
    <link>http://www.ngenworks.com/blog/detail/its_a_matter_of_trust/</link>
    <description>Carl Smith will be speaking about maintaining trust with users of your website or web application at Flash Camp Orlando.</description>
    <dc:language>en-us</dc:language>
    <dc:creator>tech@ngenworks.com</dc:creator>
    <dc:rights>Copyright 2009</dc:rights>
    <dc:date>2009-05-20T18:49:00-05:00</dc:date>
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      <title>Comment by Alex Swanson</title>
      <link>http://www.alexswanson.net/</link>
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      <content:encoded><![CDATA[This is so true! I often find it's better to refer to logos as "visual identities" and brands as experiences. Excellent job on explaining brands!

Keep up the good posts!]]></content:encoded>
     <dc:date>2009-06-02T15:45:05-05:00</dc:date>
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