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    <title>The nGen Works Blog: A Brand Is More Than A Logo</title>
    <link>http://www.ngenworks.com/blog/detail/a_brand_is_more_than_a_logo/</link>
    <description></description>
    <dc:language>en-us</dc:language>
    <dc:creator>carl@ngenworks.com</dc:creator>
    <dc:rights>Copyright 2009</dc:rights>
    <dc:date>2009-03-16T19:54:00-05:00</dc:date>
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      <title>Comment by Peter de Jager</title>
      <link>http://www.technobility.com</link>
      <description><![CDATA[	<p>{body}</p>]]></description>
      <content:encoded><![CDATA[A brand is a consistency of action, service and intent - not a smear of colourful ink]]></content:encoded>
     <dc:date>2009-04-03T05:58:40-05:00</dc:date>
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      <title>Comment by Michael O&apos;Connell</title>
      <link>mocando.oconnell@gmail.com</link>
      <description><![CDATA[	<p>{body}</p>]]></description>
      <content:encoded><![CDATA[Spot on Carl! Next you need explain the difference between a font and a typeface!]]></content:encoded>
     <dc:date>2009-03-24T08:08:40-05:00</dc:date>
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      <title>Comment by Carl Smith</title>
      <link>http://www.ngenworks.com</link>
      <description><![CDATA[	<p>{body}</p>]]></description>
      <content:encoded><![CDATA[Thanks for the quote Russel. That's brilliant.]]></content:encoded>
     <dc:date>2009-03-16T21:22:01-05:00</dc:date>
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      <title>Comment by Russel Quadros</title>
      <link>http://www.renaissancecreative.com</link>
      <description><![CDATA[	<p>{body}</p>]]></description>
      <content:encoded><![CDATA[Right on the money! ...and your personal definition of brand is exactly what brand is. My favorite quote when I try to explain it (and I forget where I stole it from) is: "It's not what YOU say you are, it's what THEY say you are." The experience is key to changing perception.]]></content:encoded>
     <dc:date>2009-03-16T15:59:11-05:00</dc:date>
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