May 20, 2009

It’s a Matter of Trust

By Carl Smith

People often talk about usability and learnability when discussing web and application development. Things have to be intuitive and familiar to increase conversions and trial… blah blah blah. All of this is really important. But what does it really boil down to?

It’s all a matter of trust. Trust between the user and the developer. Between the user and the designer. Ultimately trust is allowing yourself to become vulnerable based on a positive expectation. So how do you build trust? And how do you avoid breaking it? It’s about the promises you make in subtle and obvious ways.

nGen’s Carl Smith will be speaking about establishing and maintaining trust with your users at Flash Camp Orlando on Friday, May 29th at the University of Central Florida.

In his session he will break down key steps to understanding, building and keeping trust with your users. More than that you’ll get to hear from real users and find out what they think when you break that trust. Ouch!

Come on out if you can!


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