How To Find Better Clients
Here’s an excerpt from a recent article I wrote for .net magazine about the evolution of client services…
A few months ago, Khoi Vinh wrote an article declaring the end of client services. I’ll be the first to admit Khoi is a super-smart guy who has done a lot for the industry. I’ll also say I agree with Khoi that for a lot of people, both clients and web professionals, client services is not the best option. In fact, there is very little I take issue with except Khoi’s conclusion. I don’t think that the client service model is dead. I think rather that it has to evolve. For those of us running digital agencies, the first step in this evolution is about understanding who we want to work with.
Read the rest of the article on .net.
Comments
I certainly agree that the very first step is to understand who we want to work with. It is very essential to determine which of the market segment our business should target. This is a very helpful post. Thanks for this great share.
This is a fantastic post, thank you. I sure like the example of new business through Twitter. I too use the social media platform for new leads. This piece also nails down very well how important knowing your customer is.
Carl, great post! Basically, all of your points should and can be categorized under the classification of “common sense”. I especially like your point about that companies need to do a better job of “working together” to mutually resolve customer concerns. Thanks for sharing your expertise! It’s appreciated.
in fact, there is very little I take issue with except Khoi’s conclusion.