January 14, 2011

Do Ask, Don’t Tell: The Evolution of Succeeding Online.

By Carl Smith

Although those of us who create for the internet have often been at odds with those who work in the search and social media fields, we need to embrace the bigger picture of how people actually use the internet today. We — and our clients — need to realize we are not the beginning or the end of someone’s experience. In fact, the experience doesn’t end; it continues if what we create is part of it or not.

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