Pimpin’ Poster for Blue Flavor

Posted by: Varick Rosete on Wednesday November 12, 2008

It was sometime after the jQuery Rock Star hit that nGen Works’ comrades, Blue Flavor, contacted us to create a poster for their South By Southwest (SXSW) project.

SXSW, if you hadn’t heard yet, is an internationally renowned festival that started back in 1987 in Austin, Texas as a music festival and has grown exponentially to not just include music but also incorporate the film and interactive industries, as well. As SXSW grew, so did their website, which had become nearly unmanageable and impossible to navigate when Blue Flavor was brought in to restructure the information architecture and user experience. Their core idea for rethinking the architecture stemmed from last year’s SXSW panel Design Eye for South By, where the site should act as your SXSW P.I.M.P. (People Interacting Meeting People). In essence, create a site that was easier for users to connect without getting in the way of the rich, content-centered experience.

Our poster concept plays off of this P.I.M.P. idea and puts it to characterization. Our pimp symbolizes the new SXSW.com site, that has just been “Blue Flavored,” who wants to share his experiences and show off the goods in his jacket: a whole world of community, interaction, memories, knowledge, fun – everything you’d expect when you go to SXSW all rolled up within the simplicity of a new site.

We also wanted to keep the idea of the “rock poster” in our heads by keeping it simple, yet raw and edgy, from a visual standpoint. There are little hints to Austin and Texas with the city skyline in the distance, as well as the star for the capital of the state and longhorns grazing in the countryside. The color palette reflects the southwest orangeness of Austin and the cool blue of Blue Flavor.

With blingin’ SXSW rings, uber-chic world wide web shades, Blue Flavor ice and pimp juice, who can resist the sensual seductions of SXSW now?

Comment RSS Filed under: Design