Carl Smith Interviewed by DevonInspiration

Posted by: nGen Works on Tuesday June 30, 2009

DevonInspiration Ltd. is about inspiring creative ideas and intelligent marketing solutions through understanding how traditional direct marketing, new media and web 2.0 can benefit your business.

They recently interviewed nGen’s Carl Smith as part of their Agency/Client relationship series.

What’s your best tip for building a good agency/client relationship?
Collaborate at every opportunity and realize that while the client may not understand things you do, they know things you don’t. Make no assumptions and over communicate. Most importantly communicate in the client’s language.

The relationship between the client and their creative partner is always one of give and take. If you have any enlightening or just plain funny stories you owe it to all of us to share them right now!

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